About US

NÜVA is a London-based brand dedicated to refining men’s essentials through careful material selection and considered design.
The brand began with a simple idea: to create an undershirt that truly worked. After years of searching for an undershirt that remained invisible beneath an open-collar shirt, felt comfortable throughout the day, and delivered uncompromising quality, we decided to design one ourselves. The journey moved from early prototypes developed in London, through fabric sourcing and textile fairs across the UK, Portugal, and Turkey, to our first production run arriving boxed and ready. Each stage has been shaped by a focus on materials, fit, and function—rather than trends.

Our mission is to create essential underwear that prioritises comfort, longevity, and material integrity, informed by natural fibres and a considered approach to sustainability.
NÜVA works with undyed, unbleached off-white fabric made from TENCEL™ Modal fibres, chosen for their softness, breathability, moisture-wicking properties, and natural flexibility. The result is fabric that feels gentle against the skin and retains its comfort over time. TENCEL™ Modal fibres are derived from responsibly sourced wood and are biodegradable under soil, freshwater, and marine conditions. Our colour palette reflects this approach: natural off-white, that preserves the integrity of the fabric. We are not a fashion brand. We specialise in undershirts—refining every detail, from GSM and stretch to wash durability and everyday wearability. With essential cuts, natural materials, and a focused approach, NÜVA creates underwear designed for daily use and built to last.